the processing of personal data in Bronte Store

WHAT IS THE PRIVACY POLICY

This information is provided pursuant to EU Regulation 679/2016 and subsequent national adaptation legislation (hereinafter collectively "GDPR") and describes how the individual company Bronte Store di Emanuele Bontempo Scavo collects and processes personal data of users or customers through its website, https://www.bronte.store whenever an express reference is made to this Privacy Policy.
The term 'personal data' means any information concerning an identified or identifiable natural person. For example, personal data are names, an identification number, location data, an online identifier.
Bronte store may amend, supplement or update this Privacy Policy from time to time, also in consideration of any changes in applicable legislation or orders issued by the Italian Data Protection Authority. Substantial changes and updates to the Privacy Policy will be implemented and brought to the attention of the interested parties as soon as they are adopted by updating the link to the Privacy Policy in the footer of the Site and by notifying registered users by email. In the event of changes that significantly affect the rights of registered users, notice will be given with reasonable notice.

PURPOSE OF PROCESSING AND LEGAL BASIS

Data are processed for the following purposes.
a) On the basis of contractual necessity in order to:
- managing orders and carrying out related activities (e.g. customer sales and after-sales service, communication with the customer on the status of the order, replying to customer enquiries, handling payments, etc.);
- manage user accounts in the event of registration on the Sites in order to use the relevant services;
- enable the adherence to specific and additional services requested by the user from time to time;
- manage product shipments and create waybills;
- follow up specific user requests (e.g. consider an application submitted via the 'Work with Us' section or otherwise).

b) On the basis of the user's express consent, collected from time to time specifically, for the purpose of carrying out market research, as well as contacting the user and sending commercial communications and promotional offers in addition to the Newsletter described below, regarding Bronte store's products, services and/or events, by SMS, telephone, paper mail or other means, including through a prior analysis of consumer behaviour aimed at personalising commercial messages.

Following the execution of a purchase on the Sites, you will receive the Newsletter regarding similar products or services offered on the Sites (specifically, the newsletter of the Online Store at www.bronte.store). This is without prejudice to your right to object to such processing from the outset (i) via the appropriate link at the end of each email, (ii) by modifying your preferences from the "My Account" section on the Sites, or (iii) by means of the contacts indicated below in the "Data Subject Rights" section.

The user may also change or enrich his preferences at any time via the "Newsletter" drop-down menu at www.bronte.store or in the "My Account" section at www.bronte.store, expressing his consent to be contacted about offers, on products of interest. The data controller for sending newsletters is from time to time the individual company bronte store di Emanuele Bontempo. The user may in any case exercise his or her right to object in the manner indicated above.
c) On the basis of Bronte store's legitimate interest, specifically:
- for the analysis and improvement of its services;
- to carry out statistical and/or research and development activities, including by analysing data from the use of services and products or consumer behaviour;
- in order to defend their rights in the course of judicial, administrative or extrajudicial proceedings, and in the context of disputes arising in connection with the services offered;
- in the case of extraordinary operations, mergers, transfers of business branches, acquisitions, etc.

CATEGORIES OF DATA PROCESSED BY BRONTE STORE

Below is a description of the categories of data we process:
- Data provided directly by the data subject: this is all the personal data entered on the Websites (to proceed with online purchases or to register), or that is provided to Bronte Store in any way. Examples of data provided directly by the data subject are: name; address and telephone number; credit card details (processed only for the time necessary for the purchase, or as long as necessary in the case of periodic payments and, if the data subject has not objected to the processing by changing their settings from "My Account" in the "Payment Methods" section, saved for subsequent purchases). More generally, all data provided to enable the placing of a purchase order, the carrying out of product searches on the Sites, the completion and use of the profile on the Sites, the facilitation of product delivery by providing contact numbers or addresses (e.g. telephone, email, addresses), participation in courses, etc. If the user submits an application via the "Work with us" section, or otherwise, information about the CV and the relevant position will be collected.
- Data provided by third parties: this is any personal data that Bronte Store collects from other sources (e.g. postal service companies, couriers, data entry companies) in order to perform its services. Examples of data supplied by third parties are data on updates or corrections received during deliveries by couriers or transport partners or third parties, data on web pages visited that we may receive from other commercial operators with whom Bronte Store may collaborate on certain initiatives, the names of recipients of orders, if different from the buyer.
- Automatically collected data: browsing data and/or data collected by means of so-called "cookies". The computer systems and software procedures used to operate the Sites acquire, in the course of their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols. This information is generally not collected in order to be associated with identified interested parties, but by its very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users connecting to the site, the URI (Uniform Resource Identifier) notation addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the user's operating system and IT environment.

COOKIE

A cookie is a small file sent by a website and stored in the user's browser while using an Internet site. Cookies can only be stored for as long as you use a particular site (session cookie) or for a longer period of time independent of the session (persistent cookie). Cookies work in conjunction with the content of the website and normally have the function of improving usability and the web browsing experience (technical cookies). Certain types of cookies also make it possible to know the content displayed, the choices selected and any use of the Site by the user. This functionality also makes it possible to offer the most useful and relevant advertising to each individual user (profiling cookies). A website may use independently developed cookies (first-party cookies) or use cookies developed by third-party companies (third-party cookies).

In addition to allowing you to use the Websites easily, Bronte Store uses cookies for various purposes, including: (i) to identify you when you sign in; (ii) to store products saved in your shopping cart for purchase; (iii) to prevent fraudulent use of accounts or in relation to payments; (iv) to profile you and thus provide you with information on products of interest to you, or other personalised content or offers; (v) to provide promotions, content, advertising, related to the user and their preferences and to remember those preferences; (vi) to carry out market research; (vii) to improve the Sites, Bronte Store's product offerings and marketing, etc.

In particular, bronte store uses:
a) TECHNICAL COOKIES: These are cookies that are necessary for browsing as they allow the correct use of the Site and its full functionality. They include cookies allowing the creation of a personalised account, logging in, displaying content in the language chosen at each login, recognising which country the user is logging in from (and remembering this setting in future log-ins), and managing orders. These cookies are strictly necessary for the operation of the Site and their deactivation may affect your experience and successful navigation. In particular, we use technical cookies for the following purposes:
- for the management of dynamic web pages, for the geographical identification of users and for the management of last access data;
- to ensure the proper functioning of the web pages;
- for the operation of forms (e.g. course registration forms);
- for the management of order amounts and product data

b) ANALYTICAL COOKIES: used to collect information on the number of users and how they visit the site. For example:
- Google AnalyticsThis site uses the Google Analytics tool to collect information, in aggregate form, on the number of users and how they visit the site. This tool uses third-party technical cookies for its operation. Information on Google's treatment of privacy is available at the following link: http://www.google.com/analytics/learn/privacy.html Information on the cookies used by Google Analytics, their collection and use is available at the following link: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage#gajs. Information on how to deny consent to the use of third-party cookies by Google Analytics is also available at the following link: http://tools.google.com/dlpage/gaoptout

c) THIRD-PARTY PROFILING COOKIES FOR MARKETING/RETARGETING: these are cookies from third party companies that enable the collection of information about the user to enable more specific and/or personalised promotional communication to the user. They include cookies related to the insertion on the Sites of advertising banners related to third party companies or products chosen or viewed by the user, or related or similar products. These cookies can be deactivated without preventing proper navigation on the Sites, however, their deactivation will result in the receipt of promotional messages that may not be of interest to you. For more information on the profiling cookies currently installed in the user's terminal, to review the privacy policies of third parties and modify the preferences expressed, users can consult the page http://www.youronlinechoices.com/it/.

Disabling Cookies. The user can always decide to block, delete, deactivate cookies or other similar technologies through the settings of their browser or device. There are many different browsers: each different browser (and in some cases also each different version of the same browser) has its own procedure for deleting cookies. Cookie preferences must be set separately for each browser used, as the functionality and options offered may vary. We therefore recommend that you visit the support pages of your browser for more information. In addition, you may modify Bronte Store's cookie settings, including the activation and deactivation of cookies, by accessing the cookie settings section of the Sites footer under "Cookie Settings". Completely deactivating cookies may preclude many features, or the proper navigation or display of the Sites or other web pages.

Cookie Acceptance and Opt-Out. At the time of the user's first access to the Sites and, in any case, until a choice is expressed, the user will be asked to provide his/her consent to the use of third party analytical cookies and profiling cookies. In particular, consent may be given by continuing with navigation.

DATA RETENTION PERIOD

As soon as personal data is no longer necessary for the purposes for which it was collected, bronte store will delete it, unless the law requires archiving obligations or the user has consented to its processing for a longer period of time or to its storage. In particular, following deactivation of the account or, for non-registered users, completion of the order, Bronte store will retain the personal data necessary for:
- comply with requests from the authorities within the scope of their competences;
- defend or enforce any existing or potential claims;
- handle any complaint concerning the contract or orders concluded.

The period of data retention necessary to fulfil the above purposes is linked to the statute of limitations of a claim, which in many cases is approximately 10 years. Bronte store will only retain personal data after this time has elapsed when required to fulfil legal obligations or in the event of extraordinary claims that reasonably require the retention of personal data.

As regards the data entered in the "Work with us" section when submitting an application, or by other means, if the application is unsuccessful, the same will be stored on the relevant bronte store systems for a maximum of 24 months, in order to allow us to evaluate the application for other positions. You may object to this processing at any time by making a request to the contacts indicated in the "Rights of Interested Parties" section.

RIGHTS OF THE INTERESTED PARTIES

Pursuant to the GDPR, each user has the right to access his or her personal data and to obtain confirmation of the existence or non-existence of his or her personal data, even if not yet recorded, and their communication in intelligible form.
In particular, each user has the right to obtain from Bronte store access to his or her data, as well as any information on the methods and characteristics of processing.

In addition to the above, the user, in the cases provided for by law, has the right to receive his or her personal data in a structured, commonly used and readable format, as well as the right to transmit this data to another data controller without hindrance. Furthermore, each user has the right to obtain from Bronte store the updating, rectification or integration of their data. Users also have the right to obtain the cancellation of their personal data as well as the limitation of processing in cases provided for by law.

Finally, each user has the right to object, in whole or in part, to the processing of personal data concerning him/her where the processing is based on the legitimate interest of the data controller, as well as for direct marketing purposes.

LOG-IN and REGISTRATION

On this site, access is permitted via major platforms such as Facebook, Google and TikTok. This means that you can safely register on our site without having to fill in everything manually, but fill in the registration data automatically with your Facebook, Google or TikTok accounts depending on which one you choose.
This is to enable you to speed up the registration and access process.
You can still register manually by entering all the necessary data.

DATA CONTROLLER

The data controller is:

Bronte Store di Emanuele Bontempo Scavo Via Rosario Livatino, 12 with p.iva 05578890872